Analyse website traffic data Essay Example | Topics and Well Written Essays - 750 words

Analyse website traffic data - Essay Example However, there have been significant improvements since 30/06/2006 reaching a figure of 80,000, on that date. By Hour of Day: the activity tends to increase by around 7.A.M. and reaches its zenith by around12.59 PM. Noon. The activity tapers down after noon and reaching its lowest ebb at 11.PM. The highest activity recorded is at 12.59 PM and the lowest at 3 PM. Activity by day of week: The activity by day tends to increase after Sundays with Wednesdays registering the most peak activity of hits. It is lowest during the weekend on Saturday recording 2494 hits on that day of the week. One of the main reasons why some of the results may not be valid may be due to the presence of invalid or incomplete data, due to technical or other reasons. Therefore a certain provision for errors has to maintain while collating statistical datas. On certain occasions, there may be mismatch between the total website hits in the summary and the website hits in the daily visitor activity. This is because the summary indicates only passed or validated requests, whereas the daily activity indicates all activities, valid or invalid. Website traffic helps to evaluate the positive and negative areas of websites. â€Å"However, the data receive from host company can be overwhelming if it is not able to understand how to apply it to particular business and website. It is essential to examine the most basic data - the average visitors to the site on a daily, weekly, and monthly basis.† (Johnson, Cameron, 2007). Color choices and layout and design aspects could be regimented. Additionally the website needs to be updated on regular basis and newer and better features incorporated so that the visitors and hits could be conspicuously increased over a period of time. The use of â€Å"CSS (Cascading Style Sheets) and XHTML (eXtensible HyperText Markup Language) to design and